Brian Taylor, based in Italy, is currently the Managing Director at Pure Performance Group, and the lead investor & strategic advisor at Virtex Simulation. Brian brings experience from executive roles at Detechtion Technologies and Calgary Gymnastics Centre. Brian holds a BSc. in Engineering (1999) from the University of Calgary. With a robust skill set that includes technology, innovation, advisory, entrepreneurship, leadership, and more.

Nicolas Taylor is currently the General Manager at Pure Performance Group. He holds the 2023 Italian karting championship title, and the title of being the youngest and first Canadian, at just 19, to win the TCR Italy Championship in 2024 in his rookie season. Now ranked among the world’s top 25 touring car drivers, Nic’s disciplined, data-driven approach and rapid rise from virtual to real-world racing makes him a standout talent and emerging leader in motorsport.